I firmly believe that Little Big Plan is worth buying a PS3, even if you are a die-hard Xbox 360 fanboy. LBP is by far the most innovative produvt that I have come across in a long time. The game is due for release in a few months and Sony belives that people will buy a PS3 just to experince LBP. Read on…
“Our target audience is everyone,” explained associate producer Eric Fong, speaking to GamesIndustry.biz last month at Comic-Con 2008 in San Diego, where the game was being demonstrated to the public.
“It’s got enough complexity that people can play it and enjoy it for many hours; at the same time, if you’re just a casual user you can run through and play the game and have fun with it. Everything you see in the developer levels, you can create as the player.” Talking up the game’s sales potential, he added: “It’s going to be a hardware seller. Not only do you have the platforming experience that a lot of other games will have, you have this creativity that really is exclusive to LittleBigPlanet.” But some believe Sony’s real challenge is in communicating the game’s unique features to consumers, a point which Fong conceded.
”How do you explain the game…without getting your hands on it? It’s a difficult thing to do.” Therefore events like Comic-Con and Germany’s Games Convention, which takes place later this month, have become a crucial part of Sony’s aggressive consumer awareness campaign.













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