A new study from Experian Consumer Research showed that the PS3 is most popular with consumers over the age of 45.
The report also showed that Xbox 360 covered the 35-44 year old demographic, and the Nintendo Wii taking the 18-24 age range.
(What about, 25-34 years? Are they forbidden from playing video games? Or maybe they play all the three.)
Xbox 360 and PlayStation 3 owners/players are more likely to say they cannot live without magazines and video game consoles, and less likely to say they cannot live without television and computers than the average new media respondent. They differ somewhat in their necessity for books, radio and newspapers.
Respondents who play or own the video game consoles depicted are predictably younger skewing than the population of respondents who have been online for 1+ hours per week (new media respondents). The Nintendo Wii console appears to appeal more to the 18-24 demographic, while the Xbox 360 appeals more to the 35-44 demographic and the PlayStation 3 appeals more to those over 44.
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