When the fine purveyors of research, Nielsen, announce results of a study, everyone reads. And when they make a particularly astounding discovery when it comes to gamers, you’d be plain stupid not to:
In a document which revels in shattering stereotypes, there’s some incredible news for the industry’s money men: the European Union is now the second-largest videogaming territory in the world, generating €7.3bn during 2007, compared with €7.4bn in Asia and €6.9bn in the US. This also reflects in the year on figures with UK, France, Germany, Italy, Spain and Scandinavia enjoying an average 25% growth in software sales.
Videogamers are growing up, too, with the UK boasting the most mature players. The average age of an gamer in the UK is now 33 – the highest out of the territories surveyed. In Finland they are, on average 30 while in Spain they are 26.
What does this mean for Indian gamers? Well for starters, publishers club India along with European countries when it comes to game releases as all games officially available here are in the European PAL format (barring a few like Konami, which clubs us with Asia) ,we might just get our games a bit faster than usual. Which is already happening with EA’s games hitting India a mere one week after global releases and Microsoft making sure their 360 games hit the nation at the same time if not faster than the rest of the world.
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